Union Pacific is well known for the slogans they’ve placed on their locomotives over the years. We Will Deliver… and Building America are the two most recent that come to mind. Those phrases are designed to evoke the feeling of competence about what the company does and to show that confidence around the community and customers.
I saw a locomotive slogan yesterday that cuts through all the corporate advertising and propaganda and gets down to basics about what every railroader dreams of from each trip they take on the road…
FLASH US PLEASE…and the sooner the better!
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